![]() ![]() “Chinese consumer audiences demonstrate specific media habits that can make it difficult for Google and Facebook to reach the segment,” said Kevin Liminsang, VP of Client Services for Eastward Media. “Instead, by leveraging these native habits and identifying behavioural patterns, we can put our clients in front of in-market Chinese consumer audiences across a myriad of online and social channels.” Packaged Solutions for Destination Marketing Organizations We solve those problems for our clients, through our turn-key digital media solutions and campaigns."Įastward Media offers the following media solutions for advertisers: “Many brands in Canada and the United States want to reach domestic and global Chinese consumer audiences, but lack access to media platforms and audience knowledge that are the key drivers for marketing success. “We help advertisers better understand and compete in China's tightly regulated media landscape,” Naomi Zhao, VP of Business Development at Eastward Media and formerly of OMD China. Through machine learning technologies from Baidu-Alibaba-Tencent, and leading research into Chinese consumer behaviour, Eastward Media helps advertisers solve critical reach issues in their digital and social campaigns. Eastward Media, a digital agency helping advertisers reach Chinese audiences worldwide, has rebranded to better present its range of Chinese digital media solutions.Ī division of Glacier Digital Media, Eastward Media operates as a full-service media agency and white-label supplier for marketing organizations, advertising companies and digital consultancies.
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